The Nature of Plastic is an informational, civil awareness campaign that I created for my thesis capstone project at SUNY New Paltz. Through my research I discovered how plastic producers in the United States are largely to be blamed for the harm it has brought to land and oceans worldwide. Unlike existing plastic campaigns, this project focuses on the social and economic issues tied to plastic pollution as a result of unethical business practice and cultural infusion largely done by the United States. By allowing hidden away information to be more accessible and divided into subsections, a complicated issue becomes broken down to its core issues and poor upbringing.
The Nature of Plastic is a real website that I own and have created promotional materials for such as posters, postcards, and a consumer guide booklet on top of the main interactive campaign platform.
The core identity of the Nature of Plastic explores a present issue with solutions looking towards the future. To identity the campaign, a full set identity as well as an abbreviated version allowed it to be scalable across platforms.
Research and content development for the storytelling aspect of this campaign began through collections of resources and links that I would often come across. The more I investigated into the topic, the more I realized that numbers and stats across various resources were being pulled from the same academic papers and articles. Including these resources as part of the content not only helped collect and build a story of plastic based on previous studies, it made me to me define the ongoing discussions and problems that plastic pollution takes part in.
Once the call of action became more defined, I decided to revisit how a site user could become informed on the topic that would then lead to solutions and alternatives towards taking action.
Responsive designs were also leveraged to allow content to be more accessible across devices to engage with the campaign
The use of data viz and infographics was integrated across the campaign website to visualize the scale of the plastic issue as well projection of plastic emissions looking into the future. The final results of these graphs spurred from exploring the data digitally within spreadsheets and Tableau as well as rough sketched out concepts showing a concept such as the movement of plastic from factory to environment. Final comps were touched up and labeled to align the graphics with the campaign's colors and fonts.
Once my research phase transitioned into a design phase drafting out a Consumer Plastic Guide booklet was drafted to share printed copies with people at the thesis show.
Planning out the spreads starting out a small thumbnail sketched quickly made it's way towards wire-framing and plugging in final content within the predetermined layouts. Annotations added to printouts as needed
As a way to create a widespread awareness about plastic properties and how to be a better consumer, this booklet was created with the intention of mass distribution in a small, compact size. Imagery and textures were heavily integrated into the spreads to provide clear imagery on topics discussed as play on the clutter aesthetic carried out by the campaign.
To continue to bring awareness to the plastic issue to a younger demographic, this snapchat news walkthrough captures some of the histories involved with the topic largely discussed on the campaign's website. A few companies that use social media tactics to draw in readers to some of their latest stories and campaigns are The Guardian and The Washington Post.
At the final screen, the user would in theory "swipe up" to the campaign site's landing page.
The following promotional materials were created to publicly promote the campaign through direct and indirect means
By the end of the process, the project was presented in an online thesis show that replaced traditional exhibition experience typically done in prior years due to COVID-19 outbreak.
Senior project spotlights posted to SUNY New Paltz Graphic design Instagram account on day of thesis show launch with featured thumbnails of the project's case study.
To read more into my process, gathering information, and the resources and tools used for this project, look into the process book!