iShares ETF Education
Design
iShares ETF Education

This project consists of a set of social assets developed for iShares to serve as a gateway to financial knowledge, empowering investors to confidently navigate the market. Through visually captivating graphics, informative animations, and concise messaging, our work transformed complex ETF concepts into an engaging experience. Our goal was to empower new and experienced investors to hold the knowledge and insights on exchange-traded funds (ETFs), aimed to position iShares as a trusted authority with comprehensive resources in the ETF industry.

Within this project, our design concept focused on transforming intricate financial information into visually engaging and easily digestible content. Leveraging the strategic expertise of Ready Set Rocket and the team’s deep understanding of iShares' offerings, I crafted a collection of education-based social assets that seamlessly blend aesthetics, education, and innovation. By empowering investors with accessible knowledge, the assets seek to foster confidence and enable them to navigate the world of ETFs with ease.

ETFs in 10 Taps

Understanding ETFs can take sometime becoming familiar with, especially if you have not heard of them before. Kicking off the set of education pieces across social, ETFs in 10 Taps is the ultra-condensed vertical crash course containing the key points and takeaways if considering to invest in an ETF for the very first time.

Across iShares’ products, mentioning the diversification that ETF investments allow for as well as a piece of emerging industries and technologies were some of the various important aspects to call out with each frame in the 10 frame set being 15 seconds of less due to Instagram’s story duration limitations.

The Long Game

In educating new investors about the different benefits of investing in ETFs, carousel posts were created to hone in on individual aspects and strategies in which ETFs can work to one’s benefit over an extended period of time. Continuous aspects of visuals and tying them to a theme steers viewers to follow along more attentively with the facts and information across each frame.

The Long Game: Invest Early and Often
Slightly rotated spreads from The Nature of Plastic's consumer booklet
The Long Game: Seek to Reduce Costs with ETFs
Slightly rotated spreads from The Nature of Plastic's consumer booklet
The Long Game: Index-Tracking Strategies
Slightly rotated spreads from The Nature of Plastic's consumer booklet
The Long Game: Put Time On Your Side
Slightly rotated spreads from The Nature of Plastic's consumer booklet
Credits
Role: Design & Data Visualization
Creative Director, Michelle Unger
Creative Strategy Director, Sarah Spliethoff
Account Director, Claire Fallon
Senior Digital Producer, Toni-Ann Gardiner
Digital Producer, Nicholas Mills
Senior Motion Designer, Soomin Yoo
Award
The Webby Awards, Social Best Use of Stories (ETFs in 10 Taps), Honoree, 2023