The Go 202
Design
The Go 202

Immerse yourself in the vibrant visual brand system created for The Go 202, a captivating concept beer garden restaurant nestled in the heart of Washington D.C. This project encompasses an extensive exploration of type styles, visual image treatments and a range of collateral, including stationary, drink and food menus, magazine ads and OOH samples. The brand identity extends beyond the beer garden, targeting a young, curious, and patriotic audience, celebrating the collective community of locals and young professionals while drawing inspiration from the rich history of the city.

The visual brand system encapsulates the spirit and essence of Washington D.C., intertwining elements of its history and community. Through meticulous typographic choices and thoughtful image treatments, a balance is struck between historical elegance and contemporary flair.

Take out bag and food container mockups for The Go 202
Part of the arrow as seen in the branding is derived from the 2 from one of the primary fonts
Coaster designs for sercing glasses
The Go 202 logo shown on a beer glass while beer is being poured from a bottle
Part of the arrow as seen in the branding is derived from the 2 from one of the primary fonts
Coaster designs for sercing glasses
The Go 202 logo shown on a beer glass while beer is being poured from a bottle
Font dissection from the logo wordmark
Girl riding bicycle in front of a billboard advertisement for the beer garden
Varying formats and sizing advertising for The Go 202 in print
Train station poster holding the print advertisement for The Go 202
Plastered billboard designs alongside a sidewalk
Font dissection of the food menu and the restaurant's business card
Transparent background mockup of business cards for The Go 202
The Go 202's business cards scattered around against white background
Stationery mockup for The Go 202
Social media icon placed in a square, rounded, square, and circle
Arm holding tote bag and woman wearing tote bag on her shoulder
The Go 202 Brand Guidelines
Pages from The Go 202 brand guidelines