impact is a unique platform that over the course of my tenure gained traction from the large Gen-Z audience already on Instagram as well as celebrities, politicians, and activists that had also came across post that have been published. As the platform's audience and reach continued to grow, so did the topics the team dived into, petitions and initiatives that the content often is driving users towards.
In 2021, Instagram, impact had outperformed competitors direct competitors leveraging Instagram to publish the bulk of their content as well as traditional media giants such as The Washington Post, Vox and BuzzFeed.
Aside from working on organic social content, impact has also partnered with startup apps and nonprofit organizations by collaborating on a set of content shared to their platform. The posts and Instagram stories are aimed at bringing awareness to platforms also aimed at providing tools to support local communities and lifting up LGBTQ+ and POC groups.
